'Media Coverage' Part of Register Owners' Naming Rights Pitch

From The Voice of OC: 

The owners of Freedom Communications, the parent company of The Orange County Register, promised "media coverage" as part of their pitch to Anaheim officials to be the naming rights broker for high-profile properties owned by the city, according to a presentation obtained by Voice of OC through the California Public Records Act.

The presentation to city officials lists "media coverage" and "publicity/press" as "tangible benefits"companies could look to in determining the value of placing their names on publicly owned buildings.

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“Freedom is the only major media company in Orange County,” read a slide from the "core competency: marketing" section of the presentation. It goes on to tout the Register as part of Freedom Communications' “unrivaled roster of OC-based marketing properties.”

(Click here to see the presentation.)

Read the full story here:

http://www.voiceofoc.org/oc_north/article_16d91322-0b45-11e3-8de3-0019bb2963f4.html