The Bike Nation SCHEME

Bike Nation is a bike sharing program that is being slowly introduced throughout the city. It appears on it's face to be a simple concept. The City of Anaheim provides free use of public land for their rental kiosks and residents/visitors get access to bikes. Bike Nation then nets a profit off of the rental. Right? Wrong.

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Bike Nation makes the lions share of it's profits off of advertising at it's carefully placed kiosk locations on public land. In Anaheim, these locations include:

Anaheim City Hall

Anaheim Convention Center

Anaheim GardenWalk

Honda Center

City National Grove of Anaheim

So essentially an advertising company gets free use of public land in highly visible locations to pander products, services, events, etc. . . with no benefit to the City of Anaheim. Well unless you count the bikes that nobody uses. The OC Register reports that only 30 people rented bikes in the first 28 days of operation.  

Who's behind this gift of public land to an advertising company? Bike Nation lobbyist Curt Pringle and his minions on council Kris Murray and Gail Eastman. What a surprise. Wonder why none of them have mentioned the fact that Bike Nation is just a front for an advertising company to get key ad positions in the city at no cost? In regards to Bike Nation's Los Angeles operation, a rival company estimated that the advertising that could come from a functioning bike share system with 4,000 bikes could be $40 million over the next decade or 250% of Bike Nation’s initial investment.

Kris Murray

Kris Murray