Anaheim had been seeking to become part of the larger California Enterprise Zone program since September 2010. By that time a number of studies, including a 2009 report by the Public Policy Institute of California that concluded "the enterprise zone program...has failed to achieve its key goal: increasing jobs," were critical of its efficacy.
Any such doubts were readily jettisoned by its local boosters. "The goal of the Enterprise Zone is to create new jobs and increase employment within the city by offering tax credits,"Planning Director Sheri Vander Dussen said at the onset of her January 2012 presentation to the council. All five members at the time were convinced of its supposed virtues, including Democrat Councilwoman Lorri Galloway, and voted accordingly to enter in an agreement with the Chamber to the tune of roughly $1.76 million dollars, with up to an additional $50,000 for processing related vouchers.
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